The integral whole turns 77 of the marketing serieseses
Recent"the integral whole turns of marketing and service" became the great strategy of business enterprise class there at a certain telecommunication operator.This kind of integral whole turns strategic comprehension to then integrate service process and marketing process and chase ministrant place and marketing place unified, set ministrant purpose to carry out for sale, be the attendant as to sell personnel to use, investigate.
The arrival faced to move an Internet for ages, the operator chases cognition like this as business enterprise strategy to carry through, end ability does the hold live?
The cheap sun glasses supervisor apple once retailed business, on November 1 just Lyu Ron of the new executive officer from J.C.Penny chief in catena department store Johnson speak of recently, apple's retailing the employee's main task in the store don't sell a product, but build up a good relationship with consumer combine excellent turn their life."This sounds to have a little a leave, but the fact is really such.All of these employees is once accepted a special training, they not is press the sale to lift, therefore, they sell one set expensive new computer and help you old equipments betterly the movement is all similar to them."
Now that the employee's main mission isn't a sale.A certain meaning says that the sales amount creates one of a by - products that the good customer experiences personally.But this by-product is also very good at 1:00.Apple shop front in the middle of retailing a store the sales of the list store is the tallest.Each time even rice year sales USD 44,000 is other each kind of shop fronts, include very difficult Qi of many luxury goods shop fronts and of.But at the same time, we cheap oakley sunglasses see of customer's experience of apple store, all of brand publicity and marketing disseminations are that the efficiencies are the tallests.
Service is divided into before selling and sells behind two major type.The after-sales service being a great deal of is a business enterprise's value commitment and value embodiment for customer.Oneself should not have inevitable relation with future marketing.Which afraid customer next time no longer purchase, the business enterprise should also take same quality as customer to provide commitment inside of all service."Service product turns" is the direction for promoting, while service marketing turn to majority of business enterprises, probably what to hurt is customer's experience.The female beauty health care market is 1.Many attendants providing ministrant whole process is the process that promotes the next beauty product, hence everyone complains in succession.Is a recent the super bank in a serious manner present free service of"the VIP veins and arteries body checks" for big customer.This service in addition to suddenly and leisurely with promote to have any value to the customer?
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