Discover the small problem in the business enterprise
The writer tallies up in the fulfillment four kinds of methods are as follows, discover the small problem in the business enterprise.
1, listen to the customer's true feelings
The customer complains and complain medium usually conceal these small problem and solution may bring behind of opportunity in the market.Don't be had a headache to a customer to complain, this is the good matter.Much service type in the United States business enterprise at adopt a kind of customer makes decision of ring it up way, namely if the customer speaks a product or serves a dissatisfied place, oneself can decide according to being satisfied with the degree pays consumption and pass continuously thought of understanding the customer with discover a problem, raise product and service quality.Pass the womens sunglasses reflection of observing the customer and complain, even inquire a customer on one's own initiative, can acquire precious management the information for needing, these informations are that we sit in the board room out of hearing, also surprisingly.
According to the survey, to customer of business enterprise complain or complaint, the big part is a honest customer, they complain because have certain feelings for the brand, and hope that it can be more and more good.Describing in"hate iron not to become a steel" is a bit not much to the point, but what to can affirm BE, in these customers who complain, complain, majority have never changed to continue the plans of consuming the brand's product, if the business enterprise can solve the customer's objection smoothly, this customer will be more honest.But the customers of low loyalty can't complain and complain more, will silently have no an interest of a walk it.
The marketing learns medium have a talk point:Developing the new customer's cost is keep old customer cost of 6 times, why would we baseball sunglasseslike to cost more marketing expenseses to develop a new customer, but can not take out patience to keep them while listenning to a precious opinion of customer?Since today, develop a habit:Hear a complaining of consumer and blame, don't feel to is a troublesome noise, it is the sound of rare sounds of nature to should consider as.
2, acquire an information from the contact customer's employee
The employee of direct contact customer than sit to understand a customer more at the owner in the office, they usually know the small problem of a lot of business enterprises, Be just nobody to ask him, they don't dare as well"pick trouble" is toward the owner or some they basically become inured to the unusual don't be one thing.Governor or owner's sincerity patiently to the employee, particularly inquire to the front-line employee of direct contact customer or ask opinion and viewpoint, can also acquire surprised result.
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